Got A Minute?

You're uber-passionate about a subject; in my case, Surprise.

You walk the talk by incorporating it into your business and personal life incessantly

You write a blog for three years, and deftly spin that blog into a book.

And you hope that some of it cuts through, rubs off, makes a difference.

And then you get an email from a kindred spirit named Jeremy Epstein, who never stops marketing, and who wants to set up as time to talk with you.  The email states:

I’m driving to/from NYC on Thurs- 4/23 (live in DC) and always schedule calls along the way.  Would either of these slots work for you (EST)?:

8.11am-8.39am (early bird option)
9.37pm-9.58pm (night owl option)

Jeremy doesn't just "get it" (see the French Deli post that I suspect influenced his rather off-beat meeting times), but he uses it.  And he brands it, as well.  What a difference a minute makes, indeed.

Thus he cuts through the clutter of my schedule, and proves to be time well spent.  All 26 minutes and 32 seconds of it.

Well done, Jeremy.