This kinda goes against the grain because it's being telegraphed so far in advance, but after seeing his movie being pirated and previewed, Gavin Hood, director of the upcoming X-Men Origins: Wolverine, is using the Time-Bombing technique to drum up attention.
Says he of his film that opens next week:
"Don't leave
before the credits are over. Now I say that and I better not be in
trouble, because you do realize that I'm not done with the editing
process and the studio still has to sign off on everything. But, yes,
Hugh [Jackman] and I have a couple Easter eggs somewhere in there."
Find out more and follow the story on Brent Sprecher's ComicBookMovie.com. Please Lord, don't let the Surprise be a Hugh Jackman musical number in top hat, tails and claws...