Here's yet another example of "Use Virgin Contact Lenses," one of my favorite Surprise-generating tactics outlined in my oft-mentioned Pow! book (actually, they're all my favorites; like my kids, I love all my Surprise-generating tactics equally, but I digress...).
So, we all know that Fire Extinguishers must stand out. Their visibility is crucial when there's an inferno raging, and having them seamlessly blend into their surroundings would substantially defeat their purpose.
But why do they have to be red, or white, or any one color?
Such is the "see things again for the first time" breakthrough from Fire Design, a French company whose extinguishing creations stay true to the crucial "Hey, I'm Over Here!" necessity of the product, but re-write the rules of how to stand out.
Check this out, and think of how other such products can benefit from an Virgin Contact Lens viewpoint (like a smoke detector in the shape of a nose, or painted with huge, inhaling lips...but I digress again):
Collect 'em all! And thanks, Fitzy!